OgilvyOne, New York
Partner, Account Director, 2000-2005
American Express Global Team lead for all global online marketing, new digital opportunities, integration with ATL campaigns and overall client satisfaction. Specifically:
- The integrated campaign strategy, development and deployment of a $4M online experience for the 2004 Global Brand Campaign in 10 markets
- The 360 degree integrated team lead for Travelers Cheque and Prepaid Services (TCPS) in all 2004 consumer communications including online, DM and POS materials
- The strategy, project management, development and launch of multiple business unit sites and campaigns including OPEN, TravelFunds Card, Gift Card, Private Banking, AE Financial Advisors, and Global Network Services
- Partnering with the Interactive Enterprise Development group on global interactive strategy, research and guidelines
- Planning, development, deployment, training and team management of ShareSquare, a web-based extranet solution allowing American Express and its Agencies worldwide to collaborate, share and communicate
The Clorox Corporation
Brand Consultant, 2016 -2017
Clorox was a client of mine while I was at Tribal/DDB, and I just adored working with the people there. So after a medical leave in 2015, I jumped when they called to work directly with the brand teams as part of the team.
I have been so lucky to have worked for some of the worlds best marketing, brand, advertising and digital agencies. Every opportunity has helped me continue to learn and grow in so many ways.
Periscope
VP Group Account Director, 2017-2020
Periscope offered me a unique situation to help build out the Periscope brand while managing the companies west coasts clients. My portfolio includes Google, QuickBooks Accountants, PEMCO, Hefty, Reynolds, Cargill and Minnesota Lottery Brand Campaign.
Havas Worldwide, San Francisco
Director of Client Services, 2012-2013
Client Services team lead, guiding a team of 12 account managers across 16 client groups as well as new business and strategy development for the agency. Accomplishments include:
- Leading the Seagate Pitch team to win not only the domestic account but extended global assignments for Havas International teams
- Implementing a digital strategy process leveraged for current clients and new business including Home Improvement, Pharma, Technology and Financial industries
Brand, Strategy and Digital Expert
Tribal DDB, San Francisco
Group Account Director, 2008-2012
Client and team lead for the suite of brands at the Clorox Corporation including Brita, Kingsford, Hidden Valley, Fresh Step, GreenWorks, Glad and Armor All. Successes include:
- Securing the Clorox account as it neared its end with a full team retainer and significant production work
- Obtaining all digital strategy work for 8 Clorox brands moving forward (Typically a DDB Function)
- Instituting a new planning process for all digital brands
- Overall credited with turning the relationship around for TribalDDB SF
Goodby, Silverstein & Partners, San Francisco
SR Account Director, 2007 - 2008
Digital client service lead for the Hyundai brand and individual vehicles within the 2008 and 2009 model year line up, including the following initiatives:
- Overall Hyundai Digital Landscape and Strategy
- Hyundaiusa.com redesign including entire FE/BE platform evolution
- Brand Sites including ThinkAboutIt.com, Sonata2009.com, HyundaiGenesis.com and GenesisCoupe.com
- All online marketing including banners, sponsorships, integrations, email and mobile programs
R/GA, New York
Group Account Director, 2005-2007
Global account lead for the multiple brands and companies of J&J including baby.com, Johnson’s Baby, Balmex, BANDAID, Clean and Clear, Acuvue, Splenda, Viactiv, Lactaid, Cortaid, First Aid, and J&J Corporate Equity including the 2008 Beijing Olympics. Accomplishments included:
- Inspiring the growth of the J&J business from 5 people at $400,000 in revenue to 38 people, over $8,000,000 in revenue and 11 brands with best in class strategy, creative and leadership
- Revealing a new way of working to our client partners, on which is based in collaboration and partnership:
- Johnson’s Baby leveraging R/GA beyond interactive to produce print as well as DRTV
- Johnson’s franchise assigning R/GA to take the lead roll for all planning and creative development (over Lowe and UM)
- McNeil Nutritionals embracing a new model including the role R/GA plays in planning and offline development.